Certified Fund Raising Executive (CFRE) Practice Test

Board members should be the first prospects approached to support a campaign because they are typically deeply invested in the organization’s mission and objectives. Their involvement not only reflects a commitment to the organization but also sets a standard for others to follow. Board members often have both the financial resources and the influence to engage others in the community.

Additionally, when board members make a significant contribution to a campaign, it demonstrates confidence in the initiative, encouraging other donors to invest as well. Their participation is vital in creating a strong leadership presence, promoting a culture of giving, and mobilizing other potential supporters effectively.

Previous donors, major sponsors, and community leaders represent important groups to involve later in the campaign, but the foundational leadership and commitment from board members can catalyze the momentum needed for a successful fundraising effort.